The Internet is constantly evolving. To thrive in this ever-changing digital world, you must have an integrated hub for your internet content and presence. A website is the portal to your company for customers and the host for your public content. Utilizing all the features of a website is imperative to successful digital presence.
WordPress websites are built on the idea that consistent, original content improves rapport with the search engines. This indexed rapport leads to higher search rankings. Higher rankings = more leads. WordPress sites can look simple and uniform, or completely commercial and built to sell a product or service.
WordPress is a Content Management System. Computer users of all levels can easily add and change content without learning advanced code languages. Content is king on the Internet. Use WordPress to create your own space on the Internet. Think of it like your own newspaper.
Classic (static) web design is still a viable solution for websites or campaigns that are not going to be updated more than once a month. Classic sites are better if you want detailed, lavish, graphic and visual design or a micro site to accompany a campaign. Using a classic site in conjunction with a WordPress blog on the same URL is a valuable alternative to building a dynamic WordPress site.
Landing pages are built for one-time use or single-purpose content serving. Their purpose is to extend users' experience when they click on an ad, find your site via Google, or scan a QR code.
E-Mail Campaigns *New*
You may have heard that e-mail is on its way to being replaced. IT'S NOT! Everyone still needs an e-mail to sign up for Facebook, so everyone still needs an active e-mail! Use e-mail campaigns to promote content to fans that have indicated their interest and WANT to receive your mailings.