As competition on the internet is getting tougher and high organic search engine rankings are becoming more challenging to achieve, small business owners benefit a lot from making sure that their online presence targets their local market. Fortunately, you don’t need a big budget or complicated plans to follow these steps.
- Make the most of keywords that target your local area.
It’s easier to get higher rankings in local search since it isn’t too competitive. If your service business has keyword phrases like “plumbing and heating” alone, you’ll be competing with all the other plumbing and heating services all over the world. If you’re targeting keyword phrases like “Phoenix plumbing and heating”, then you’ll only be competing with services in Phoenix who have websites set up and are trying to optimize their online presence.
- Optimize information on your website.
Making sure that all the information found on your website is properly optimized since your website is your most important asset online. As much as possible, your domain should include your complete business name. Your page titles should have important keywords that relate to your services and location. Make sure that you incorporate your company’s name, address and phone number info (NAP) in each page of your website as well.
- Create an effective link strategy.
Establishing your online presence requires links to and from other related websites. This helps you become more visible and adds to your company’s authenticity. As SEO constantly evolves, don’t try to take shortcuts by including irrelevant links or spamming your link on other sites since this will damage your site visibility in the long run. Do this organically by sharing your link via social media channels, including it in newsletters, and guest posting on other blogs. Special thanks to Ryan and Co & Destin SEO & Internet marketing services for helping with our link building strategy.
- Actively respond to online reviews.
Engaging with customers on online review sites is a great way to boost your online visibility. Regularly respond to reviews whether they’re positive or negative. Encourage customers to leave ratings if they’re happy with the service they received. Link to sites where they can post reviews as well. Most importantly, never leave false reviews! These can be found out very easily and once they are, it’ll greatly damage your search visibility and your business’ reputation. If you follow these steps, your business will rank much higher on both the local review sites and on search engines.
- Engage customers on social media.
Being active on social media sites will attract more followers and help your site rank high on search listings. Create a solid strategy to engage followers on all the social media platforms you’re currently on and make sure to post on a regular schedule. Provide updates to products, hold contests and promotions and respond to customers who reach out to you via social media and you’ll see your ranking skyrocket!